Three-day passes for the 9th annual Austin City Limits Music Festival sold-out in 14 hours, before a single band has been announced. This pace is a record for the festival, which began at Austin’s Zilker Park in 2002, and is believed to be a first for any major festival. This years’ ACL Fest takes place Oct. 8-10.
Early bird tickets, priced at $145, were released in October after last year’s festival, and sold-out in minutes. Yesterday, an exclusive ACL Festival e-List pre-sale allowed the festival’s email subscribers the opportunity to purchase tickets before the general public. Email subscribers were given access to the pre-sale by updating their ACL e-list profile before the deadline. The process was developed to address demand, reward fan loyalty, and help weed out automated email accounts created by ticket re-sellers. The official on-sale for ACL Festival Three-Day Passes happened this morning at 10 a.m. and passes are now sold out.
The ACL festival is produced by Austin-based C3 Presents, which also produces Lollapalooza in Chicago. C3 partner Charlie Walker says the blistering sales pace is indicative of the “vibe” the event has built up over the past nine years in Austin. “It’s a reflection of the value of the price, the experience we offer, and the city of Austin,” says Walker, partner in C3 with Charlie Jones and Charles Attal.
A limited number of three-day VIP passes and travel packages are still available at www.aclfestival.com. Single Day Tickets will be released along with the announcement of the line-up on May 18.