The inaugural Cool Tour will feature As I Lay Dying, Underoath, Between the Buried and Me, Blessthefall, the Acacia Strain, Architects, Cancer Bats, and War Of Ages.

The large club/theater tour, which begins July 12 in Orlando, Fla., is presented in association with Metal Blade Records, Atticus Black by Atticus Clothing, and Musician's Institute College of Contemporary Music.

The tour is being launched with partners Ibanez, Ding, Alternative Press, Invisible Children, Facedown Records, Mesa Boogie, Ampeg, Live Nation, the Agency Group and Good Fight Entertainment. Tim Borror at the Agency Group is the responsible agent.

A ticket pre-sale is available beginning April 27, and tickets go on sale to the public Friday, April 30. Average ticket price is $30. Also beginning April 27, a VIP "Cooler Package" will be on sale to the public, along with general admission pre-sale tickets. Fans will be able to purchase an Atticus Cool Tour T-shirt, a signed tour poster, and a souvenir tour laminate for $20 plus the cost of a ticket.

"The Cool Tour is compromised of some of my favorite bands, that's what's making it cool," says Borror. "Aesthetically, I can't think of a better line up of bands that where built to tour together."

Borror believes the Cool Tour will provide a more high-profile platform for the bands involved. "The fact that most of these bands haven't toured together at a bigger level is still kind of amazing to me," he adds. "In this business, we are all trying to out-do ourselves to be bigger and better from what was done the last time around. I think these bands have built something with this tour that will help each of them take another step."

Ideally, a tour such as this works as an artist development tool. "It's going to be fun to see the younger bands on the tour grow, and a few of them will gain some momentum to be the future leaders in their genre," he says. "The bands who have already gotten themselves to that level are giving themselves more opportunity to take it further. It makes me psyched to be part of it."

COOL TOUR DATES:

July 12 - Orlando, FL @ House Of Blues (7 bands only; no
Acacia Strain)
July 13 - Atlanta, GA @ The Tabernacle
July 14 - N. Myrtle Beach, SC @ House of Blues SC
July 15 - Charlotte, NC @ The Fillmore Charlotte
July 16 - Baltimore, MD @ Sonar
July 17 - Toronto, ON @ Sound Academy
July 18 - Royal Oak, MI @ Royal Oak Music Theatre**
July 20 - Boston, MA @ House of Blues Boston
July 21 - Sayreville, NJ @ Starland Ballroom
July 22 - Philadelphia, PA @ Electric Factory
July 23 - Columbus, OH @ The LC Pavilion
July 24 - Milwaukee, WI @ Eagles Complex
July 25 - St. Louis, MO @ The Pageant
July 27 - Houston, TX @ Verizon Wireless Theater
July 28 - Dallas, TX @ The Palladium Ballroom
July 30 - Mesa, AZ @ Mesa Amphitheatre**
July 31 - Los Angeles, CA @ Hollywood Palladium
Aug 1 - San Francisco, CA @ The Warfield

Questions? Comments? Let us know: @billboardbiz

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