Contracts were finalized on Wednesday for Nashville-based Conway Entertainment Group to produce a new festival, the Show-Me Music & Arts Festival in Springfield, Mo., Billboard.biz has learned.

CEG is helmed by CEO Tony Conway, longtime president of Nashville boutique booking agency Buddy Lee Attractions, who opened CEG in Dec. of 2009. A a live event production company and talent coordinator, CEG has been involved with the CMA Music Fest in Nashville and Bama Jam in Enterprise, Ala., which CEG recently moved to acquire from Ronnie Gilley Entertainment.

The Show-Me fest is set for June 17-19 on an 800-acre site used for several events in the past, including a free 4th of July event that draws over 100,000 people. The festival will book about 25 main stage acts, and will also feature a comedy tent, chef demonstration, a Kids Zone with rides and a midway, and about 80 arts and crafts booths, according to Conway.

Already confirmed for the event are Tim McGraw, Trace Adkins, Joe Nichols, One Republic, Nitty Gritty Dirt Band, Love and Theft, David Nall, Gloriana, Matt Kennon, Mindy McCready and many others. Sponsors include Miller Lite, Coca-Cola, Dr. Pepper, Pabst Blue Ribbon, and several others. Springfield is about 40 miles from Branson, Mo.

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