Ticketmaster, Live Nation's ticketing division, has entered into an agreement to acquire ServiCaixa, the largest ticket retailer in Spain. If approved by antitrust regulators, ServiCaixa will join Ticketmaster Spain, formerly known as TickTackTicket.
ServiCaixa's current owner is la Caixa, a leading Spanish bank and financial services group. As part of the planned deal, Ticketmaster will enter into a multi-year marketing and distribution deal with la Caixa.
Ticketmaster will be able to offer tickets directly through the bank's 8,100 ATMs, and the new Ticketmaster Spain will offer la Caixa customers a greater diversity of ticket inventory.
This deal closely follows a deal in neighboring France. In November, Ticketmaster acquired French ticketing company Ticketnet, the country's second biggest ticket retailer, for an undisclosed amount.
The ServiCaixa deal coincides with news of AEG's new ticketing joint venture with Outbox Enterprises, making ticketing the hottest segment of the music business at the moment.
As Billboard reported, that joint venture will allow Outbox to sell tickets for events at AEG's 105 owned or operated venues that includes London's O2 Arena, the Staples Center in Los Angeles and the Target Center in Minneapolis.