Whether you enjoy Raphael Saadiq's killer sets or Mischa Barton spottings, there was a ton of fun, wacky experiences to soak in yesterday (Mar. 17) at the 2011 SXSW festival. Check out 10 things that caught our attention in Austin yesterday, and check out all of Billboard.biz's SXSW coverage here.
1. The Glassnote Records team jumped out of its seats and cheered at the mtvU Woodie Awards when the label's latest breakout act, Irish rockers Two Door Cinema Club, won the Breaking award over Sleigh Bells, Wavves, Local Natives and Dev. When host Donald Glover temporarily posted up at the Glassnote table to introduce the next presenter, label honcho Daniel Glass snapped photos of the "Community" star"; later, he laughed along during Odd Future's eye-popping performance.
2. At Stubb's, Nick Rhodes of Duran Duran left the comfort of the VIP area and wandered the crowd to soak up Raphael Saddiq's soulful sounds before taking the stage himself.
3. Electronic music majordomo Richie Hawtin, aka Plastikman, is attending his first South By Southwest and tells Billboard.com he's "amazed" by the crowds and the energy in Austin. "I can see coming here every year from now on," says Hawtin, who's playing a DJ set on Thursday night.
4. At the Moody Theatre, the mosh pit in front of Flogging Molly was so intense that one fan dislocated her shoulder.
5. Ellie Goulding caused an hour-long wait for Austin's Bat Bar, and while many were expecting an electro performance as exhibited in her records sampled by artists such as Chiddy Bang and Gucci Mane, most were surprised by her acoustic repertoire, which included album favorites like"Every Time You Go" and "Guns and Horses."
6. "The O.C." actress Mischa Barton sported an enormous hickey and rocked out to Theophilus London at the All Saints showcase; later, she was spotted stumbling down 6th street.
7. This just in: snacks chips can be swag. Gratis bags of Doritos were up for grabs as fans exited the Woodie Awards at Austin Music Hall, and one attendee clutching 5 bags in his hands was overheard shouting, "Yes! Free Doritos are so swag!" Lil B and Odd Future would no doubt agree.
8. The line for the Gayngs show was epic, and even the insider-provided secret word ("Bushmills") didn't do much to sway the door. But the lesson here is always to travel with charming Southern female friends -- a few minutes of working the security guard, and this reporter was in. Many people were there to see if Justin Vernon, the Gayngs member otherwise known as Bon Iver, would play any new material; he didn't, but Gayngs wowed the audience anyway with a raucous, horn-heavy set.
9. Aziz Ansari, Amber Rose and Dev were spotted rocking out when Foo Fighters opened the Woodie Awards with their new single, "Rope."
10. The Cave Singers crowd was decidedly mellow, and pot smoke could be seen rising in the audience. But while the Seattle band sounded solid playing a handful of tracks from their new release, "No Witch" (Jagjaguwar Records), they couldn't quite own the room, and seemed more suited to subdued venues rather than the bright Red 7 patio.