Berklee College of Music and Lollapalooza announced the inception of the Berklee Lollapalooza Endowed Scholarship at the festival's 20th anniversary in Chicago today (Aug. 5), according to a press release. The scholarship, endowed by donor-advised fund Goldman Sachs Gives, will be awarded annually to a talented musician in financial need, beginning in 2012.
The scholarship was recommended by Berklee Trustee and Managing Director and Deputy General Counsel of Goldman Sachs Fran Bermanzohn. One goal of the scholarship is to bring more rock musicians to the college, which counts alumni among members of the Cars, My Morning Jacket, Fences, Foster the People and Wye Oak--all performers at this year's festival.
"Music plays an important role in defining our society, making the education of the next generation of musicians remarkably important," Bermanzohn said. "I'm especially pleased to support music education and Berklee's work with this endowment and think it is especially fitting to announce it at this milestone in Lollapalooza's history."
In a statement, Lollapalooza founder Perry Farrell described why the partnership is a good fit. "The essence of Lollapalooza is about artist discovery and providing opportunity for emerging bands to reach new audiences," he said. "This partnership provides young musicians with a chance to polish their skills on their way to performing on the main stage."
The first scholarship recipient will be named at Lollapalooza 2012. The winner will be selected through the Berklee World Tour of live auditions and interviews for admission into the school, which run from this fall to spring 2012, with stops in Lollapalooza's North American home, Chicago, next February.
The scholarship program is the core of a larger collaboration between Lollapalooza and Berklee that was developed by Berklee Music/Business Management PRofessor Jeff Dorenfeld and festival producer C3 Presents. So far, the joint effort has yielded a performance slot at this year's festival for Berklee alumna singer-songwriter Julia Easterlin, an internship at Kidzapalooza for six Berklee students and the Berklee Lollapalooza Five-Week Scholarship, awarded to a Chicago teen attending the college's summer performance program.
"I am thrilled to have the college associated with a festival that has been instrumental in so many musicians' careers, and to use the Lollapalooza Scholarship as a platform to reach out to talented young musicians who might not find us otherwise," Dorenfeld said. "We are also excited to showcase a Berklee artist at such an influential and prominent festival."
Lollapalooza celebrates its 20th anniversary this year with a lineup that includes Eminem, Foo Fighters, Coldplay, Muse and Cee Lo Green. The festival takes place August 5-7 at Grant Park in Chicago.
Located in Boston, Berklee College of Music recruits students worldwide, and offers degree programs in film scoring and songwriting, and courses in world music, hip-hop, electronica, and video game music.