Ashley Capps of AC Entertainment and Bonnaroo Joins Eventbrite Board (Exclusive)
Ashley Capps of AC Entertainment and Bonnaroo Joins Eventbrite Board (Exclusive)

Online ticketing startup Eventbrite has added Ashley Capps to its board of advisors. Capps is the founder of Knoxville-based AC Entertainment and is a co-founder of the Bonnaroo Music & Arts Festival.

Eventbrite is putting more emphasis on the types of events Capps is known for. It ticketed the Ventura County stop on the 2011 Vans Warped tour, for example, and is handling the September 30th Black Eyed Peas show at New York City's Central Park. "As Eventbrite finds itself working with more and more customers in the music industry, Ashley's perspective will be invaluable in ensuring that we deliver the best possible product for their needs," said CEO Kevin Hartz in a statement.

In June, Eventbrite launched Eventbrite at the Door, an iPad application that enables on-site ticket sales. It's a product aimed at festivals and other larger events that may not have a constant Internet connection. "One of the reasons we built Eventbrite At The Door is to serve customers who host events in outdoor and unconventional locations-something Ashley has deep experience with," said Hartz.

Founded in 2006, San Francisco-based Eventbrite has received funding from Sequoia Capital, DAG Ventures, Tenaya Capital and Tiger Global. The latter led a Series D funding round of $50 million, bringing Eventbrite's total funding to nearly $80 million. Sean Moriarty, the former president and CEO of Ticketmaster, joined the Eventbrite board in January 2010.

The company's web-based, do-it-yourself model has opened up the ticketing process to any event organizer. It allows for free tickets but collects a fee - 2.5% of the ticket price plus $0.99 up to $9.95 per ticket - only on paid tickets. A wide variety of organizers uses Eventbrite for such events beer festivals, theater productions, movie festivals, trade conferences, sporting events, and music concerts.