Live Nation Entertainment today announced an agreement with Los Angeles-based concert promoters Andrew Hewitt and Bill Silva covering Southern California and Las Vegas, two of the largest music markets in North America. The move significantly strengthens Live Nation's presence in the region -- perhaps their most competitive market in North America -- which finds them vying with AEG Live.
Hewitt and Silva have produced thousands of events from small clubs to major stadiums, arenas and amphitheaters, and have worked with Eric Clapton, Coldplay, Madonna, the Police, Radiohead, Rolling Stones, U2 and many others.
According to a release from the company, Hewitt and Silva will join the Live Nation team in overseeing the booking, marketing and promotion of the company's concerts in Southern California and Las Vegas. The company's venue footprint includes the Wiltern, the Hollywood Palladium, the Gibson Amphitheatre at Universal CityWalk, the Verizon Wireless Amphitheater in Irvine, the San Manuel Amphitheater in San Bernardino and the Cricket Wireless Amphitheatre in San Diego.
"Andrew and Bill have some of the best relationships in the business and have distinguished themselves as true innovators and gifted music executives," said Bob Roux, Co-President of Live Nation Concerts. "Their proven talent and wealth of experience in working with both emerging artists and established superstars, combined with their incredible business acumen will help us to further develop and grow our business in Southern California and Las Vegas."
"We are thrilled to be working with Live Nation Entertainment in delivering the best experiences to artists and fans in the Southern California and Las Vegas concert markets by attracting the world's top talent," said Hewitt and Silva. "Working together, we will be able to maximize our market leadership and grow our business in these major entertainment markets."
Last month, Live Nation and Universal Music Group announced the formation of a broad-based strategic partnership.
Live Nation Entertainment's Front Line Management Group division and UMG announced a joint-venture management company "aimed at managing and strengthening artists and their brands through a variety of worldwide sponsorships, strategic marketing campaigns and brand extension opportunities," the companies said in a press release.
The partnership will be managed by Front Line and "will focus on developing direct-to-consumer bundling initiatives for select UMG artists in key markets around the world that bring together concert tickets and a variety of music products with artist websites," the release continues. In addition, ticketing and bundling products will be handled by Live Nation Entertainment's Ticketmaster division.