Jake Berry, Tour Manager for U2's 360 Tour, Talks Difficulties (400-Ton Stage) and Rewards at Billboard Touring Conference
Jake Berry, Tour Manager for U2's 360 Tour, Talks Difficulties (400-Ton Stage) and Rewards at Billboard Touring Conference

Jake Berry, a tour producer with more than thirty years of experience, describes leading the U2 360° Tour as the most difficult, and rewarding, project he's ever undertaken. "It was the longest production load out that I've ever experienced in 30 years. I've had breakfast on a load out, but I've never had lunch."

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The 360° Tour was the biggest and most profitable tour ever completed, bringing in over $736M, hitting a total attendance of 7,268,430, and running for over two years. The tour's physical presence was equally gargantuan, a massive four-pronged construction reminiscent of an alien that weighed 400 tons. "People stop on the highway to take a picture of this alien ship landing in a small, sleep Belgian town was pretty fun. And then moving it for the first time..."

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Below, Berry talks to Billboard about the difficulties and rewards of the massive undertaking, and being "sad to see it end."

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