Australian Booking Firm Artist Voice Expanding Into Asia
Australian Booking Firm Artist Voice Expanding Into Asia

Australian booking agency Artist Voice is expanding into Asia through a joint venture with live events firm Untitled Entertainment, Bilboard.biz has learned.

Artist Voice will extend its presence in this part of the world with offices in Hong Kong and Singapore. According to the company, it's the first time an Australian music agency has launched into the Asia market. The latest rollout follows on the heels of the March launch of an Artist Voice affiliate in Auckland, New Zealand.

Artist Voice is the brainchild of top Australian booking agent Brett Murrihy, former senior booking agent with Premier Harbour Agency; and his business partner Matt Gudinski, managing director of the Melbourne-based Illusive Entertainment Group, a multi-faceted firm which includes the Illusive Artist Agency and Illusive Sounds label and publishing arm.

Artist Voice opened for business in September 2010 and now represents more than 60 acts, including Empire of the Sun, the Temper Trap and Bliss N Eso.

United Entertainment has helped build a regional touring circuit reaching into Hong Kong, Singapore, Taiwan, Indonesia, Malaysia, and has promoted shows with the likes of MGMT, Elbow, the Flaming Lips and Friendly Fires. The firm is helmed by its CEO Ronald Lo, business director Dash Nagata and music director Justin Sweeting. It's a division of Join Merit Media Holdings Limited, the Hong Kong-based visual equipment rental giant, led by its CEO Lo.

A move into Asia was inevitable, Murrihy told Billboard.biz at launch last year. The Artist Voice CEO had already seen his wards Empire of the Sun and the Temper Trap lead the way into Asia, crossing into Singapore, Hong Kong and Japan.

"The new company will very much have a focus into Asia. Nobody has really done that yet," Murrihy said at the time. "Geographically-speaking, it makes a lot of sense for us to expand our horizons."