Today (March 16), Dell and YouTube announced an exclusive partnership to deliver live webcasts of this year's four major music festivals: New Orleans Jazz & Heritage Festival, Bonnaroo, Lollapalooza and Austin City Limits (ACL).
YouTube beat out Vevo for the deal, although in their competition for live broadcasts, YouTube tends to cover festivals and Vevo tends to cover one-off concerts. The feeds will feature multiple live channels, behind-the-scenes content and artist interviews.
"Enhancing the music experience for customers is what the collaboration with YouTube is all about," said Michael Tatelman, vice president, Dell North America Consumer, in a statement. "Dell has a long-standing tradition of supporting music lovers, and all of these festivals have their own cool, unique vibe framed by the music culture of each city. Now with Dell technology, we are able to share that special vibe with millions of music lovers around the world via concert live streams."
Fara Howard, executive director, North America consumer marketing at Dell, added, "There is nothing like seeing your favorite artist live. This partnership enables music fans to not only connect with their favorite artists, but also discover new rising stars in the process."
Music fans at South by Southwest in Austin heard more about this partnership today at a YouTube hosted panel on "How YouTube Festival Webcasts Changed the World" at the Austin Convention Center.
The dates and locations for the participating festivals is as follows:
New Orleans Jazz & Heritage Festival (New Orleans) - April 27 - May 6, 2012 - A celebration of Louisiana's indigenous music culture that features thousands of musicians on multiple stages over 10 days supported by 400,000 visitors.
Bonnaroo (Manchester, TN) - June 7-10, 2012 - Features 80,000 campers, 700 acres of Tennessee nature, 150 performances and 10+ stages of music.
Lollapalooza (Chicago) - Aug. 3-5, 2012 - Spanning over 115 acres of Grant Park and 95,000 attendees a day, Lollapalooza features multiple stages, and a diverse array of 130+ artists from hip-hop, electronica, reggae, indie, rock, modern roots, and many more.
Austin City Limits (Austin, TX) - Oct. 12-14, 2012 - ACL plays host to more than 130 artists from across the globe on multiple stages on 46 acres of green grass in beautiful Zilker Park, bringing 75,000 music lovers a day together with unforgettable music and unmistakable Austin vibe.