The Coachella Valley Music and Arts Festival will once again dip into two separate weekends in 2013, after successfully debuting the six-day model -- with the same lineup for each weekend -- in 2012.
The festival's official website announced on Monday (May 14) that next year's event will run from April 12-14 as well as April 19-21. Advance tickets go on sale this Thursday at 10:00 pm PDT, while general passes will be released early in 2013.
There will also be an in ticket prices, according to the Los Angeles Times. A three-day general admission wristband will sell for $349 with added service fees where a weekend pass during 2012's presale cost $315 -- a $34 increase. The VIP tickets will sell for $799 whereas last year's sold for about $710.
Last year, Coachella founder and producer Paul Tollett, president of Goldenvoice, explained that the festival's expansion was meant to address the demand that the Indio, Calif. festival created. "We had too many people who wanted to go [in 2011]," Tollett told Billboard.biz. "We feel that [in 2012] there will be even more that want to go, so we're trying to create more room for them. The options would be to sell more tickets on one weekend or have tw o weekends, and [the latter] is the option we went with."
Last month, Coachella 2012 was headlined by the Black Keys,Radiohead and Dr. Dre & Snoop Dogg, who unveiled a controversial hologram of deceased MC Tupac Shakur during their performance.
Several news sites surmised next year's festival would possibly increase to three-weekends after one of the organizers said they "probably could have added two more Coachella weekends" to this year's festival.