With prizes like concert cash, artist meet and greets, and 2013 Ultimate Access Passes, Live Nation's #MillionTweets of Summer campaign promises to bring fans closer to the music in the coming months.
"We have a 24/7 active live music tweeting community and wanted to find a fun way to give them a chance to win exclusive concert related prizes" said Gretchen Fox, VP of social media for Live Nation, North America, in a statement.
Over 200 prizes will be handed out as the summer rolls on, including the grand prize -- a chance to fly to any Live Nation concert anywhere in the world, complete with a meet and greet with the artist. This prize will be unlocked by the 1 millionth tweet of the summer.
#MillionTweets of Summer plans to incorporate top-selling artists like Wiz Khalifa, Rascal Flatts, Kelly Clarkson, and Rush. To enter, visit the #MillionTweets of Summer website and tweet the concert message. Everyone who tweets the concert message is entered in the overall pool of prizes that are unlocked at various points on the way to the 1 millionth tweet.
The campaign comes as part of a larger Live Nation effort to engage fans by improving the customer concert-going experience. Other initiatives include improvements at its amphitheaters, upgraded concessions, and -- significantly -- $4 12-oz beers.