In the latest episode of This Week in Music with Ian Rogers, the CEO of Topspin Media hits the backstage of the Greek Theatre where he interviews the entire String Cheese Incident.

It turns out the jam band is at the forefront of self-ticketing movement. Here Mike Luba, the band's producer, describes how the band "took the best ideas of the Grateful Dead" and modernized it with the internet. He also explains how the group made a lot of mistakes as they ramped up to having a "robust, functioning system" which included system overloads, having TicketWeb CEO Andrew Dreskin practically sleep on their couch in Boulder, Colo., and a lawsuit with Ticketmaster.