Look out, Electric Daisy Carnival: There's another immersive EDM experience featuring DJs, costumed freaks, and amusement park rides -- and not the temporary, rentable kind.
Six Flags is partnering with New York-based Area Event to present Electric Adventure, Oct. 6 at Six Flags Great Adventure Theme Park in Jackson, NJ. The one-off marks the amusement park chain's first-ever EDM event in the U.S.
"We do upwards of 20 concerts a year here and are always looking for new opportunities," says Walter Simon, Marketing Manager at Six Flags Great Adventure. "We wanted to see if this type of event was viable."
The full-day experience will feature performances from festival-headlining DJs like Alesso and Arty, against the backdrop of the 3.4-square-mile park, its 13 world-class rides (including iconic rollercoaster Great American Scream Machine, and vertical-drop speed-freak Kingda Ka), and Fright Fest, its annual Halloween celebration, featuring creepy décor and ghoulishly dressed actors haunting the entire property.
"The added attractions that come with Six Flags are unmatched," says Area co-founder John Dimatteo. "Aside from the thrill of the music and the excitement of the show you have insane rides, Fright Fest, so many things. I'm sure some of the artists will want to go on those rides as well."
Simon reached out to Area after a May 5 event at Six Flags México in Mexico City, featuring Dutch trance act Dash Berlin, was successful (gauged by an increase in overall attendance, as well as food, merchandise, parking and other ancillary receipts).
"We try to do events that make the park appealing to different audience segments, and give them an extra reason to come out here for that day," says Simon, who references Six Flags' annual Praise in the Park gospel event, and Caribbean Summer reggae concert series as examples.
The headlining DJ performances will take place in Six Flags' Northern Star Arena -- enhanced by an upgraded sound, lighting and video package brought in by Area -- but Dimatteo promises "other surprises" throughout the park. He's also working on bus transportation services from nearby New York and Philadelphia.
GA admission will include the full park experience as well as the show; VIP packages add upgrades like privileged parking, access to Six Flags' Safari Ride, bar benefits for those 21+ (the event itself is all ages), and Six Flags' "Flash Pass," which allows patrons to skip long lines for rides. Tickets go on sale Friday, Aug. 24, via Wantickets.com (GA+ VIP), Ticketmaster.com (GA Only), and AreaEvent.com.
It's a one-off for now, but Simon says that Electric Adventure could become a park mainstay, not necessarily timed to Fright Fest (a happy accident of scheduling this year).
"Lets' see how it goes," he says. "We'd love to establish it and make it a part of our year. It's a no-brainer if it works out."
Buoyed by Six Flags' well-known brand, considerable marketing budget, and built-in attractions, Electric Adventure could become a major player in the EDM festival wars.