Tickets to Virgin Mobile's FreeFest, Virgin Mobile's charitable initiative focused on ending youth homelessness, has sold-out in a record two minutes. In order to obtain free concert tickets fans have to volunteer time at homeless youth shelters.
The 2012 Virgin Mobile FreeFest presented by LG, will take place Saturday, Oct. 6 at Merriweather Post Pavilion in Columbia, Md. Among those slated to perform include Jack White, Skrillex, M83, ZZ Top, NAS, Santigold, Alabama Shakes, Portugal. The Man, Das Racist and others. The concert benefits RE*Generation, Virgin Mobile's charitable initiative focused on ending youth homelessness.
"The spirit of FreeFest has always been about giving back, both as a business and to music fans," said Felicia Hill, manager of brand engagement and cause marketing, Virgin Mobile USA, in a statement. "Homeless youth is still an overlooked issue that continues to need our support. We've been dedicated to transforming the lives of these young people and getting more people to take action to help the cause since we launched The RE*Generation in 2006."
As a result of the last three FreeFests, through its "Free.I.P." program, over half a million dollars and 75,000 volunteer hours have been donated by music fans. Enough money was raised last year to enable the opening this fall of "The RE*Generation House by Virgin Mobile," a homeless youth shelter developed by Sasha Bruce Youthwork in Washington, D.C.
Proceeds from this year's FreeFest will support staffing and programs for social entrepreneurship and urban agriculture at The RE*Gen House and other Sasha Bruce sites in Washington.Ã¢Â€Â¨ Ã¢Â€Â¨Now through Sept. 28, the RE*Generation's "Free I.P." program will allow fans to volunteer several hours of time at approved homeless shelters in Maryland, Virginia and Washington in exchange for a ticket to all-day festival. Those Interested in volunteering can sign up to help at www.virginmobilefreeip.com
Ã¢Â€Â¨"The wonderful support of Virgin Mobile USA and LG for The RE*Gen House project could not come at a better time," said Deborah Shore, executive director of Sasha Bruce Youthworks. "The continuing recession has hit the lives of homeless youth especially hard and while the needs have increased, the resources have lagged. Virgin Mobile deserves great kudos for joining with Sasha Bruce and LG to increase housing for homeless youth, stimulate social entrepreneurship opportunities and advance public awareness of this critical issue even while times are difficult."
Some of the tasks volunteers are asked to perform include putting together bag lunches and snack baskets; painting and gardening; andpr donating items like hygiene kits, backpacks and school supplies.
Fans can also purchase a FreeFest freemium Package, which includes a general admission ticket to the festival with a portion of proceeds going to youth homelessness. Freemium tickets can be purchased on ticketfly.com