Pasquale Rotella, founder and CEO of Insomniac, has named John Boyle the new post of Chief Growth Officer (CGO), effective immediately.
In this capacity, Boyle will oversee the new business and organic growth efforts of the company as well as actively manage the opening of new markets. Additionally, Boyle has assumed the role of Chief Financial Officer (CFO) on an interim basis.
"Having known John for over two decades, I've witnessed firsthand his numerous successes as an executive and entrepreneur in music, live events and entertainment. As the company continues to grow at an exceptionally rapid pace, we will undoubtedly benefit from his wealth of experience building brands, growing businesses and leading companies. John's reputation as a creative leader makes him an exciting new addition to the Insomniac team," Rotella said in a statement
"Since our paths first crossed almost 20 years ago, I have watched Pasquale build Insomniac into the most exciting and respected electronic dance music brand on the planet," Boyle added. "I am beyond thrilled and honored that Pasquale has entrusted me to lead Insomniac into new businesses and opening new markets."
Rotella is embroiled in a legal battle over his alleged involvement in bribery, embezzlement, conspiracy and conflict of interest related to the Los Angeles Coliseum. He faces up to 13 years in prison; Boyle's promotion may be related to that situation.
Boyle began his music career while a UCLA undergrad as drummer and manager of LA rock band TomFoolery. He later launched Extreme Consulting, a music marketing and special events production company whose clients included the ESPN X-Games and US Open of Surfing, and produced concerts.
In 1995, Boyle helped launch the Vans Warped Tour, overseeing marketing in its first two years. For 12 years, he owned and produced the SnoCore Tour whose touring acts included Black Eyed Peas, Sublime, Blink 182 and many others. In 1996 he co-produced the EDM event Organic and Perry Farrell's ENIT in Big Bear, CA.
He spent several years as an A&R and marketing executive at Giant Records, Virgin Records and Warner Bros. Records. He began managing acts in 2000, including Alien Ant Farm, Xzibit and Blackalicious.
In 2007, Boyle sold the SnoCore Tour and enrolled in the Berkeley-Columbia Executive MBA Program. While there, he co-founded and co-produced the Berkeley-Stanford Cleantech Conference, now one of the premier cleantech conferences in the country. After finishing business school in 2009, he has served as an executive consultant to Silicon Valley venture capital firm Selby Ventures (early investor in Pandora) as well as investor-backed music-tech startups StageIt and CredFM. He was also President of investor-backed start-up Hello Music.
Earlier this year, Boyle served as Executive Producer of Insomniac's inaugural EDMbiz Conference.