Listen Live Entertainment, producers of the LouFest Music Festival in St. Louis, has joined forces with C3 Presents in a joint venture to grow the festival, which just completed it's third edition.
The third annual LouFest took place Aug. 25-26 at the city's Forest Park and drew 12,000 fans for three stages, featuring such artists as Girl Talk, the Flaming Lips, Son Volt, Dinosaur Jr., and Dr. Dog. LouFest founder and producer Brian Cohen says in a statement released Tuesday (Sept. 18) that the new partnership will bring more resources to the event in the areas of talent booking, marketing and sponsorship support.
| Register today for the Billboard Touring Conference & Awards
November 7-8 in New York City and Save $50.
(Use Promo Code BIZ12)
C3, which produces Lollapalooza in Chicago and the Austin City Limits Festival, and is partnered in Lolla Brazil, Lolla Chile and Big Day Out in Australia, is in full-blown growth mode, announcing a joint venture with AEG last week to purchase Front Gate Tickets, which specializes in festival ticketing solutions. Charlie Jones, partner in C3 Presents with Charlie Walker and Charles Attal, says Forest Park is the ideal festival location, and immediately saw the potential to expand the event.
"Forest Park reminds me of Zilker Park, the home of ACL Festival," Jones says. "It's such a beautiful and accessible space, and when you pair that with the comfortable hospitality of St. Louis, you have something truly special."
In addition to the South America Lolla partnership with Lotus Producciones and Big Day Out partnership with BDO founder Ken West, C3 partners with Metallica in Orion in Atlantic City, N.J.; MCP Presents on CounterPoint in Atlanta; and local restaurateurs Tyson Cole, Jesse Herman and Tim Love on the Austin Food & Wine Festival.
"We look for partners that have the same mentality that we do, have the same goals, aren't overly caught up in how stuff gets done as opposed to just getting it done, and people that are responsible and ethical and want to have fun," C3's Walker says.
Now they're partnered with Listen Live Entertainment, which was created in 2009 to produce the LouFest Music Festival. Organizers include Brian Cohen, Lauren Cohen, Scott Cohen, Natalie Lakeman, Rich Toma, and Mike Van Hee.
Details for the expanded vision of the 2013 LouFest event are in the works, but expect a larger footprint with more stages and bands, a continued emphasis on local food and restaurants, a family component, and an ongoing commitment to sustainability, including an annual contribution to the parks system for improvements in Forest Park and other parks around the city.
LouFest 2013 is set for Sept. 7-8.