Walmart and Ticketmaster today announced an extension of their strategic partnership in the form of the Walmart Ticket Values program, which provides customers access to a pre-selected number of tickets to major league sporting events, FELD Entertainment family events, arts and theater performances, and other events. Ticketmaster tickets will continue to be available at approximately 1,200 Walmart stores and now on Walmart.com.
"We work every day to provide our customers with great values on the merchandise and services that make their lives better," says Seong Ohm, senior vice president of entertainment merchandising for Walmart U.S. in a statement. "By partnering with Ticketmaster, we are able to offer our customers the best selection of live event tickets at an everyday low price. We hope our customers will take the time to enjoy a game, concert or show."
Walmart and Ticketmaster are extending the ticket purchasing capabilities from Walmart stores to Walmart.com, where customers can order tickets on the website and pick them up in select stores.
Putting concert tickets in front of Walmart's 140 million weekly customers is a powerful tool for an industry that seeks to boost ticket sales by increasing awareness. Ticketmaster is positioning this deal as more about extending the relationship and distribution than offering discounted tickets.
Asked what the expansion of this alliance means for fans and the industry, Sandy Gaare, executive vice president retail partnerships for Ticketmaster, tells Billboard.biz, "For fans it means increased access to Ticketmaster tickets in convenient places where they already spend time -Walmarts and Walmart.com. For venues, theaters, teams, and artists, this relationship with Walmart continues to drive more awareness around events by displaying and promoting to the 140 million customers that frequent Walmart stores a week, and now we are reaching the millions more that shop on line with Walmart.com."