Bon Jovi's "Because We Can" tour will hit the road in February with recession-friendly prices.
The group's upcoming dates will feature seven price tiers in most markets, including more than 1,000 tickets priced at $19.50 before service fees in every city. "Because We Can" will be the fourth consecutive Bon Jovi tour promoted by AEG Live. The band's last tour, "The Circle" in 2010-2011, grossed $265 million in ticket sales, according to Billboard Boxscore.
The tour begins Feb. 9 in Uncasville, Conn., and will play mostly arenas in North America, though there are several stadium shows on the route, including a two-night stand at MetLife Stadium in East Rutherford, N.J., the band's home state. Bon Jovi will also play Gillette Stadium in Foxboro, Mass., and Ford Field in Detroit.
Tickets will go on sale in select markets beginning Nov. 30. Demand for the band's previously announced Canadian dates has led to second shows being added in Montreal and Toronto. The tour will debut new songs from Bon Jovi's upcoming album, "What About Now," to be released next spring.
Offering multi-tiered pricing and tickets under $20 is a priority for Jon Bon Jovi, the band's frontman and often referred to as its "CEO."
"Jon's theory is there should be something for everybody," AEG Live CEO Randy Phillips tells Billboard.biz. "He wants everybody to have the opportunity to buy tickets."
An elite touring band for years, Bon Jovi has found a new gear in this millennium, with more than 500 shows at stadiums and arenas around the globe since 2000. The rock act has moved just under 13 million tickets, resulting in a gross just shy of $1 billion at the box office, according to Billboard Boxscore.
Bon Jovi tours finished as Billboard's highest-grossing tour of the year twice in three years, 2008 and 2010, a feat only accomplished by the Rolling Stones and the Grateful Dead. Footage from those concerts will be showcased on the big screen during a special "Bon Jovi Inside Out" cinema event on Nov. 27, with fans in movie theaters across the country able to participate in a live Q&A session with Bon Jovi, broadcast from Times Square to movie theaters nationwide.
Bon Jovi 2013 "Because We Can - The Tour" North American dates:
Feb 09: Uncasville, Conn. (Mohegan Sun)
Feb 10: Washington, D.C. (Verizon Center)
Feb 13: Montreal (Bell Centre)
Feb 14: Montreal (Bell Centre)
Feb 17: Toronto (Air Canada Centre)
Feb 18: Toronto (Air Canada Centre)
Feb 20: Kanata, ONT Scotiabank Place
Feb 21: Pittsburgh (Consol Energy Center)
Feb 27: Atlanta (Philips Arena)
Mar 01: Tampa, Fla. (Tampa Bay Times Forum)
Mar 02: Sunrise, Fla. (BB&T Center)
Mar 05: Charlotte, N.C. (Time Warner Cable Arena)
Mar 06: Nashville (Bridgestone Arena)
Mar 09: Cleveland (Quicken Loans Arena)
Mar 10: Columbus (Nationwide Arena)
Mar 13: St Louis (Scottrade Center)
Mar 14: Louisville, Ky. (KFC Yum! Center)
Mar 16: Oklahoma City (Chesapeake Energy Arena)
Mar 17: Lubbock, TX (United Spirit Center)
Apr 02: Calgary, Alberta (Scotiabank Saddledome)
Apr 03: Edmonton, Alberta (Rexall Place)
Apr 05: Winnipeg, Manitoba (MTS Centre)
Apr 07: St Paul, Minn. (Xcel Energy Center)
Apr 10: Austin, Texas (Frank Erwin Center)
Apr 11: Dallas (American Airlines Center)
Apr 13: Kansas City, Mo. (Sprint Center)
Apr 14: Des Moines, Iowa (Wells Fargo Arena)
Apr 16: Denver (Pepsi Center)
Apr 17: Salt Lake City (EnergySolutions Arena)
Apr 19: Los Angeles (Staples Center)
Apr 20: Las Vegas (MGM Grand Garden Arena)
Apr 23: Glendale, Ariz. (Jobing.com Arena)
Apr 25: San Jose, Calif. (HP Pavilion)
Jul 12: Chicago (Soldier Field)
Jul 24: East Rutherford, N.J. (MetLife Stadium)
Jul 25: East Rutherford, N.J. (MetLife Stadium)
The tour will also hit the following cities, with additional details to come:
San Antonio, TX
State College, PA
For more information on all things Bon Jovi, visit www.BonJovi.com.