Thanks to Mother's Day (May 11), album sales are up for a second week in a row for the first time since the week ending Dec. 22, 2013.
Mother's Day gifting helped spur a 5 percent gain in sales in the week ending May 11 (4.6 million), which followed a 2 percent gain in the week previous (May 4; 4.4 million).
We last experienced back-to-back weeks of album volume growth in the weeks ending Dec. 15 and Dec. 22, courtesy of Christmas gift shopping.
"To Be Loved" by Michael Buble, which sells 4,000 copies (up 108 percent, re-entering at No. 79) is one of the notable gainers on the Billboard 200 albums chart that likely owe their rise to Mother's Day. Others include Bruno Mars' "Unorthodox Jukebox" (10,000; up 70 percent, 47-31), Martina McBride's "Everlasting" (4,000; up 44 percent, 138-91) and Luke Bryan's "Crash My Party" (24,000; up 42 percent, 9-7).
Music consumers also bought mom-inspired songs, as evidenced by gains that a number of cuts collected. Those gainers include Boyz II Men's "A Song for Mama" (up 570 percent with 6,000 sold for the week), 2Pac's "Dear Mama" (up 196 percent, 5,000), Tim McGraw's "Meanwhile Back at Mama's" (featuring Faith Hill; up 32 percent, 12,000) and Lee Ann Womack's sentimental favorite "I Hope You Dance" (up 28 percent, 3,000).