NEW ORLEANS, LA - FEBRUARY 03: Singer Beyonce performs during the Pepsi Super Bowl XLVII Halftime Show at Mercedes-Benz Superdome on February 3, 2013 in New Orleans, Louisiana. (Photo by Kevin Mazur/WireImage)
While Beyonce saw some early sales increases a week ago on Billboard's charts, the full impact of her Feb. 3 Super Bowl halftime performance is felt on this week's tallies.
The new charts reflect the Nielsen SoundScan sales tracking week that ended on Feb. 10 -- the first week's worth of post-game reaction.
For the week, the overall combined album sales of Beyonce and her group Destiny's Child (which reformed during the show) gain by 40% to 28,000. The largest-selling album of either act for the past week was Beyonce's "4," which moved 6,000 (up 59%).
In the week before the Super Bowl (ending Jan. 27), their combined album sales were just 7,000. A week later (ending Feb. 3), they moved 20,000.
Individually, Beyonce's albums sold 15,000 in the week ending Feb. 10 (up 62% from 9,000) while Destiny's Child's moved 13,000 (up 21% from 11,000).
A year ago, in the first week after the Super Bowl, 2012 halftime performer Madonna saw her album sales dip to 22,000 (down from 26,000 the week of the game).
In terms of song download sales, the Beyonce and Destiny's Child sold a combined 280,000 downloads (up 68%) for the week ending Feb. 10. Comparatively, in the week ending Jan. 27, they sold 72,000. A week later, they jumped to 167,000.
The best-selling song by either for the week ending Feb. 10 was Beyonce's "Crazy In Love" -- which was performed in the halftime set. It sold 33,000 for a gain of 203%. The next four largest-selling Beyonce/Destiny's Child songs for the Feb. 10 week were all by Beyonce: "Halo" (32,000; up 68%), "Single Ladies" (22,000; up 81%), "Love On Top" (18,000; up 94%) and "End of Time" (12,000; up 212%).
Splitting Beyonce's and Destiny's Child's song catalogs apart, Beyonce's songs sold 220,000 for the week ending Feb. 10 (up 80%) while Destiny's Child moved 60,000 (up 36%).
Flash back to a year ago, and Madonna's song sales grew to 331,000 in the week after the game (up from 209,000 the week of the game). Those numbers are much larger than Beyonce's because Madonna's then-new single "Give Me All Your Luvin'" had just been released. The song sold 165,000 in the week after the Super Bowl, and 115,000 the week of the game.
If you removed the new cut from the total, the sales would decrease to 166,000 post-game and 94,000 the week of the game.