Chicago-based independent rock label Victory Records has expanded its international reach with a pair of new deals. Label founder Tony Brummel tells Billboard.biz that the indie will be working on the digital end with Vital Distribution for the U.K. and Ireland, and has also struck a distribution/marketing partnership with Poland rock label Shing Records.

Shing will be handling the marketing, promotion and distribution of Victory content in Poland. The two will also jointly develop a Victory Poland Web site, which will enable fans to order product online and receive Victory news and information in Polish.