Gary Williamson has been promoted to head of music at Zavvi, the British retailer which emerged from the Virgin Megastores U.K. and Ireland chain.

London-based Williamson, who retains his current responsibilities as head of related product, succeeds company veteran Rob Campkin.

"Since his appointment as head of related product last year Gary has done exceptionally well in leading our strategy in new product areas," comments Zavvi commercial director Mark Noonan in a statement. "We're delighted to be giving him the opportunity to lend his expertise and passion to Zavvi's music offering".

Prior to joining Zavvi in 2007, Williamson served as regional manager for Fopp in the North West, and spent 15 years in various managerial positions with U.K. market-leading music retailer HMV. HMV now operates some Fopp stores after the latter company folded last year.

Former HMV head of rock and pop Campkin is leaving Zavvi this Friday.

Zavvi was launched when a management team -- led by Virgin Megastores managing director Simon Douglas and finance director Steve Peckham -- bought the 125-store Virgin Megastores chain last September, and rebranded the business the following month.