In 2008, the recorded music market in Austria posted total revenues of €185 million ($234.4 million), down 8% from 2007's €201 million ($254.6 million).

The digital market again increased, by 14% to €11.4 million ($14.4 million), while music DVDs increased sales by a substantial 22% to €15 million ($19 million), according to the figures issued by the Austrian IFPI in Vienna.

Accounting for 80% of the overall market, the CD is still the best-selling music format, followed by the music DVD at 9% and the digital market at 8%. The CD single accounts for a share of around 2% and vinyl is at 1%.

Individual tracks dominate the Internet download market, posting revenues of €2.7 million ($3.4 million), up 23% on 2007. The strongest revenue growth was recorded by downloads of whole albums, with an increase of more than a third compared to 2007 to €2.2 million ($2.78 million).

Music videos contribute a little more than €60,000 ($75,970), increasing by 30%. Streaming services, such as YouTube, increased significantly by 260% to €170,000 ($215,249).

On the mobile market, ringtones of original recordings still lead the field with sales of €3.5 million ($4.4 million) although here there is a strong trend towards downloading individual original songs, with full-track download sales up 145% to €1.6 million ($2.03 million). An additional €1.2 million ($1.5 million) was earned from further digital services such as ringback tones, wallpapers, and greetings from artists.

The strongest growth among the sales channels was recorded by music sales via Internet or mobile, the share of which increased from 6% to 8%. E-commerce of physical product accounts for 11% with specialist retail decreasing from 6% to 5%. Larger retail outlets such as Cosmos, Libro and Media-Saturn account for a market share of 65%. The mail order business, including club sales, account for around 9% of the total market.

Hannes Eder, CEO of Universal Music Austria and President of IFPI Austria, said in a statement: "Overall, the demand for music is stronger than ever. The labels have long since considered themselves to be entertainment companies offering music consumers a wide variety of new products and new possibilities of access to music; from the artist T-shirt down to the ringtone, from the complete album onto a mobile to the super-deluxe CD edition, the traditional value chain has changed into a complex value network."