Apple's iTunes store is set to implement its variable pricing system, including an increase from 99 cents to $1.29 for popular tracks, on April 7 according to the L.A. Times.

The company revealed plans on Jan. 6 to make its catalog DRM-free alongside a new variable pricing model; the price points for tracks were listed as 69 cents for older catalog titles, 99 cents for current songs and $1.29 for hits.

The L.A. Times reports that most of the 10 million songs in the iTunes catalog will remain at 99 cents, but suggests the $1.29 price could extend to popular classics such as Bruce Springsteen's "Born In The U.S.A."

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