U.K. e-commerce provider the Hut Group has reported a 188% increase in orders processed in the six-week Christmas trading period compared to the same period in the previous year.

The Cheshire-based company says sales revenue across the group experienced a "similar uplift." It added that international orders processed over the six-week period were up 240% compared to the same period in 2008.

The Hut acquired Zavvi.com from the administrators of the entertainment retailer and relaunced the online store in spring 2009. It also provides e-commerce services, including entertainment retail products, for high street names including ASDA, Woolworths, Argos, Tesco and WHSmith.

"We are extremely happy with these results which reflect a year of continued growth and development for the Hut Group," said Richard Chapple, commercial director, in a statement. "We are committed to delivering a market leading proposition for the consumer, focusing on both excellent value and service. We are particularly pleased with the results in the face of what has been a difficult economic climate across Europe, and we hope to be able to build on this performance through 2010."

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