Following the Jan. 31 airing of the 52nd Grammy Awards, music merchandisers are saying that tracks by some of the ceremony’s winners and performers are experiencing a pick-up in sales. Merchants like iTunes and Amazing -- which were processing orders while the Grammys aired -- are reporting sales increases in the range of 8,000 units to almost 25,000 units.

Lady Antebellum, Pink, Lady Gaga, Beyonce, Kings of Leon, the Black Eyed Peas, Zac Brown Band and Dave Matthews Band were among those benefiting the most in sales increases from Saturday to Sunday, according to retailers, label sales and distribution executives.

Merchandisers say that Lady Antebellum’s new album, “Need You Now” (released on Jan. 26), appears to be the big winner of the evening, with the track jumping to the top of the iTunes song chart and No. 3 on the Amazon MP3 chart, where Beyonce’s “I Am...Sasha Fierce” held the top spot.

Bon Jovi played three tracks on lat night’s Grammy Awards, one of which was voted on by viewers. And if that poll is any indication, “Livin’ On A Prayer” could score the big uptick in digital downloads for that artist.

As it is, Lady Antebellum’s new album will claim the top in the Billboard 200 that comes out on Friday, with sales in the range of 460,000-480,000 units, label sales executives estimate. With the Nielsen SoundScan week ending on Jan. 31, the Grammy show mainly will impact tracks sales, with the album sales fueled by the show not expected to show up for the chart based on sales for the week ending Feb. 7, but rather for the week ending Feb. 14.

Lady Antebellum was even selling in places where country music doesn’t fare so well. Newbury Comic’s director of purchasing Carl Mello pointed out that the band’s album was the No. 1 seller at mid-day Monday, after only obtaining the No. 6 slot in the chain’s album sales chart last week, which is usually the peak week for albums. Industry observers expect the Grammy show to somewhat offset the industry’s traditional second-week decline for newly released albums, like Lady Antebellum’s “Need You Now.”

Here are some percentage increases that label and distribution executives quoted to Billboard for both their artists and other labels’ artists track sales -- but they choose to not get specific, because they didn’t want to run afoul of the digital merchants disclosure policies.

In one day, from Saturday to Sunday, downloads of Kings of Leon’s “Use Somebody” rose by about 135% in scans, while Lady Antebellum’s “Need You Now” increased by about 120%. Lady Gaga’s “Speechless,” grew by 430% in sales, and Pink’s “Glitter In the Air” saw sales jump by about 1,200%. Also, Taylor Swift’s “Crazier,” increased sales by 120%, and Bon Jovi’s “Who Says You Can’t Come Home” was up by about 800%.

Of course, the percentage increases depend on the base, so some titles with low percentage increase may in fact show the largest unit increases, while those with the biggest percentage increase may have the smallest unit increases.