With the help of a direct-response TV ad campaign, Razor & Tie's various-artists rock compilation “The Edge” debuted at No. 4 this week on the Billboard 200 with 53,000. The 32-track set was also available through traditional retailers.

"The Edge" features Rock chart hits from Godsmack, Finger Eleven, 30 Seconds to Mars and others. The bulk of the album’s sales were generated by a direct-response TV ad campaign. Nontraditional retail, however, sold 48,000 copies (or 89%) of the album during its debut week.

That share includes online and mail-order sales. Of the 48,000, 25,000 were sold online -- no doubt a great deal through MusicSpace.com, the site touted in the album’s TV commercials.

The set’s 53,000-unit start is the best sales week for Razor & Tie since “Kidz Bop 14” arrived with 58,000 at No. 8 on the Aug. 16, 2008, chart. The “Kidz Bop” series also claims the largest sales week for any Razor & Tie album, when “Kidz Bop 10” debuted with 117,000 at No. 3 in 2006.

For a different perspective, “Edge” marks the best sales week for any non-“Kidz Bop” Razor & Tie album in Nielsen SoundScan history. The label’s previous non-“Kidz Bop” best came when “Monster Ballads” moved 51,000 in its debut week at No. 29 on the July 17, 1999, tally.