Judging from frequency of "record store" as a search term at Google, as viewed at Google Analytics, the only exception to the record store's waning popularity is the annual Record Store Day event held at indie retailers around the country. And it looks like this year's Record Store Day is going to be big.



The six-year chart of "record store" searches in the US shows two things:

- Search volume for the term has dropped by over 50% since early 2004. The decline has been steady throughout the years. Christmas time spikes have shrunk by at least 50%, too.

- The annual Record Store Day is clearly growing in popularity. The first Record Store Day was held in 2008 and search traffic more than doubled. Last year, searches for "record store" (which include the term "record store day") rose fourfold. An increase in search traffic can already be seen ahead of this year's Record Store Day, which takes place April 17. If the 2008 and 2009 pre-event rises in traffic are any indication, this year's Record Store Day will be far more successful than the last.

Current rising search terms for record store include the locations Brooklyn, Portland, Nashville, Austin, Philadelphia and Washington DC. Perhaps record stores in those cities should brace for big crowds on April 17.



How does live music fare at Google? Search traffic for "live music" has edged downward slightly over the last six years but has not had as steep a decline as "record store." But searches for the term "concert" have remained remarkably consistent over the years. As the graph shows, search traffic has a predictable pattern - low in the beginning of the year, peaks right around the beginning of June and usually drops to a 12-month low in December.