Sales of digital radio players in the U.K. have hit a record high for the month of June, according to figures released by trade body Digital Radio U.K.

Over 114,000 digital radios were sold last month throughout the United Kingdom, says Digital Radio U.K., who identify digital coverage of the football World Cup and Glastonbury festival coverage on digital-only network BBC 6 Music as being among the contributing factors to the sector's growth.

The U.K. wide Radio Amnesty campaign -- a nationwide 'scrappage' scheme, which ran throughout June and offered British consumers a discount on a new digital radio in exchange for their analogue radio -- was also cited by Digital Radio U.K as a sales driver.

The Radio Amnesty was developed by the BBC and Digital Radio UK with the support of commercial radio, radio manufacturers and retailers in the United Kingdom (Billboard.biz, May. 20). Digital Radio U.K. was set up in 2009 by the BBC and commercial radio to oversee the switch-over from analog to digital.

Total digital radio sales in the U.K. during the Radio Amnesty, which ran May 22 to June 26, totaled 95,000 -- a 17% rise on the same period in 2009 when 81,000 units were sold. Sales data was compiled by market research firm GfK.

In a statement, Ford Ennals, chief executive of Digital Radio U.K., called
the Radio Amnesty campaign "an unqualified success," which gave listeners an "added incentive to get digital radio."

"It demonstrates how much we can achieve when we work together as an industry and we look forward to the Amnesty becoming an annual event in the retail calendar," Ennals continued.

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