The two-year-old effort to revive the "Give the Gift of Music" campaign paid off. Program originators the National Assn. of Recording Merchandisers (NARM) and the Recording Industry Association of America (RIAA) have launched a branded website devoted to the promotion.

According to a joint press release, the move is "the first component of a multi-faceted GTGOM campaign. The website, givethegiftofmusic.info, allows consumers to hear how music gifts have touched the lives of their favorite artists and share their own gifting memories. Visitors to the site can also discover new music gift ideas, and tell friends and loved ones what's on their own music wish lists all year long.

For discovery, the site offers a searchable new release database to inspire gift ideas, and highlights of currently available or upcoming box sets, special editions or other deluxe music products. Artist supporting the effort include Susan Boyle, Colbie Caillat, Kelly Clarkson, El DeBarge, Gavin DeGraw, Good Charlotte, Randy Jackson, Cyndi Lauper, Rascal Flatts, Darius Rucker, Blake Shelton and Sister Hazel.

Last year, NARM and the RIAA held a contest to redesign the logo; a design submitted by Richard Jennings of WEA was picked by an blue ribbon panel of industry experts.

Besides NARM and RIAA, other industry organizations have come together in support of the campaign including, American Association of Independent Music (A2IM); American Federation of Television and Radio Artists (AFTRA); Broadcast Music, Inc. (BMI); Association for Christian Retail (CBA); Church Music Publishers Association (CMPA); Country Music Association (CMA); Christian Music Trade Association (CMTA); Gospel Music Association (GMA); Nashville Songwriters Association (NSAI); National Music Publishers Association (NMPA); and the Recording Academy (NARAS).

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