A memorial service for Michael Bassin, a sales executive for the Alternative Distribution Alliance who died last month, will be held tomorrow (March 5) at 1 p.m. at the Quaker Meeting House, 110 Schermerhorn Street in Brooklyn, New York. The service will be followed by a reception from 2 to 4 pm.

Bassin died Feb. 2 of complications from pneumonia in Brooklyn. He was 47.

Bassin, who was born in Conway, South Carolina, was among the first sales representatives hired at the newly founded ADA in 1993 and held the position of senior director of national sales for the company at the time of his death.

While attending the University of Kansas in Lawrence, he began his career in music by joining the college's radio station, where he served as traffic director, promotions director, disc jockey and station manager. In 1988, Bassin moved to New York City and began working in sales for Important/Relativity Records, and it was that job that led to his position with ADA.

Bassin is survived by his wife, Annie, his children Max and Sydney; his mother, Joan, father Henry and stepmother Vickie, and his sister Sarah; and his dog Buddy.

A scholarship fund in his memory has been established for his children. Donations may be made on behalf of Max (Acct #300908329-01) and Sydney (Acct #300908329-02) to the New York 529 College Savings Program Direct Plan, P.O. Box 55440, Boston, MA 02205-8323. Information on the plan is available at https://uii.nysaves.s.upromise.com/.