Universal Music Group Announces 'Unprecedented' Black Friday/Cyber Monday Sales Program

In an apparent effort to compete with the DVD promotions that have dominated the front of retail outlets in recent years, Universal Music Group Distribution has announced an "unprecedented" new sales program for the Black Friday sales week "designed to give physical and digital retailers the opportunity to offer the consumer current hits and catalog bestsellers at a sharply reduced price," the company said in a statement.

Both participating physical and digital retailers will be able to offer a $6.99 price point on current titles by artists including as Justin Bieber, Lady Gaga, Eminem, Maroon 5 and Lil Wayne. Physical retailers will be able to offer a $4.99 price on catalog greatest hits selections from artists including Guns 'N Roses, Andrea Bocelli and Stevie Wonder; digital retailers will have the opportunity to offer a $5.99 retail price on those catalog items.

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The company says the campaign is the "most comprehensive Black Friday program ever offered to physical, download and online music retailers." Candace Berry, Executive VP and General Manager of UMGD, stated, " Black Friday and Cyber Monday have become two of the biggest sale periods for music retailers, and we wanted to create a dynamic program that would allow our customers to maximize volume on a wide variety of our product while retaining a strong margin."

Black Friday/Cyber Monday titles include:
Lady Gaga - "Born This Way"
Justin Bieber - "Never Say Never"
Scotty McCreery - "Clear As Day"
Jay-Z & Kanye West - "Watch The Throne"
Joe Jonas - "Fastlife"
Lauren Alaina - "Wildflower"
George Strait - "Here for a Good Time"
Lil Wayne - "Tha Carter IV"
Feist - "Metals"
Eminem - "Recovery"
Rihanna - "Loud"
Owl City - "All Things Bright and Beautiful"
Drake - "Thank Me Later"
Nicki Minaj - "Pink Friday"
Nirvana - "Nevermind" (Remastered)
Guns 'N Roses - "Greatest Hits"
Andrea Bocelli - "The Best of Andrea Bocelli"
Stevie Wonder - "The Definitive Collection"

Questions? Comments? Let us know: @billboardbiz

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