Lady Gaga might finally stop getting flack for the infamous 99 cent Amazon sale of her "Born This Way" LP last year. Both AmazonMP3 and Google Play have seemingly set a new low for album pirces, listing digital albums like Lady Antebellum's 2011 "Own The Night" and Coldplay's "Mylo Xyloto" for a mere 25 cents.
As these albums were released over four weeks ago, every purchase going towards the sale will count for an album sale in accordance to Billboard's new pricing threshold established last November.
The price drop is the latest play in the digital-music price wars. Just two days ago (March 6), the Google Play marketplace launched, consolidating the recently launched Google Music with digital books, games, movies, and apps. While Google Music was offering recently released titles for discounted prices, the store has implemented a daily 25 cent album deal called the "25¢ Play of the Day" that will continue for the next four days. Next Tuesday will see if the daily deal continues on past their inaugural week. Today's offering is the Coldplay record.
AmazonMP3 soon followed suit. The company already has its MP3 Daily Deal, which puts a release typically below the $5 mark as well dozens of monthly $5 albums. With the price cut, the online retail giant's digital store is seeing huge jumps from the marked-down releases with the sales of "Mylo Xyloto" up 7,400% (according to the Amazon Movers & Shakers chart) putting it at the top of their MP3 Albums: Top Paid best sellers chart. Two 25 cent versions of "We Own The Night" were in the No. 2 and No. 3 spot at press time.
On Thursday, the Huffington Post reported on the price cuts between the two companies, but with a focus on ebooks, calling it a "price war" as Amazon has been quietly matching the discounted books by Google. This would appear the case as today's Google Play deal, "Mylo Xyloto," is now $0.25 on Play with the Lady Antebellum record is once again $10.49. The site talked to Founder & CEO of The Idea Logical Company, Mike Shatzkin, who said Amazon would not want any company to threaten their low price provider mindset.