Rough Trade Retail Group (RTRG) today announced it will be opening a branch of the famed London music retailer Rough Trade in Williamsburg, New York. The store is due to open in the fall.

The store will be larger than Rough Trade East, London store.

Rough Trade NYC is partnering with The Bowery Presents to feature a live performance area for in-store gigs. The Bowery Presents operates concert venues including the nearby Music Hall of Williamsburg, Terminal 5, The Bowery Ballroom and Mercury Lounge in Manhattan and The Wellmont Theatre in Montclair, N.J.

First opened in 1976, Rough Trade began as West London record shop and later started an eponymous record label. The retail business and label separatee in 1982.

The Rough Trade retail group is co-owned and managed by Peter Donne, Nigel House and Stephen Godfroy, They operate two London stores (West and East), and an online store due to re-launch this summer. Rough Trade East opened in 2007 as the largest music store in Europe.

Rough Trade NYC will try to bridge the transatlantic gap by linking-up with Rough Trade's London stores and encouraging customers (and artists) in each country to interact across the ocean.

"At long last, we can finally confirm the next bold step in our evolution" said Rough Trade's co-owner, Stephen Godfroy in a statement. "We're extremely excited at the prospect of handing over the 'blank canvas', that is a Rough Trade store, to the music lovers of New York, allowing them make it their own culture agora, just as the people of London have so successfully achieved, with downturn-defying results."

"The Bowery Presents has always maintained a commitment to developing artists at the inception of their career, with Rough Trade NYC we have that opportunity in an exciting neighborhood and we are excited about the retail store and venue combination concept," added John Moore, partner, The Bowery Presents.

Rough Trade NYC will coincide with the arrival of a US version of the new, soon to launch, online store, which will offer MP3 downloads alongside CD and vinyl, complete with subscription services.