Alliance Entertainment has signed on to distribute CD Baby's inventory of hundreds of thousands of titles to its brick and mortar account base, as well as the online stores serviced by the giant wholesaler. According to the announcement, CD Baby has delivered more than 5000 of its top-selling titles to Alliance. Over the coming months, Alliance will eventually offer CD Baby's entire eligible in-stock music catalog.
"It's more important than ever that an artist's music be made available through every possible channel- social sharing, download, streaming, direct fulfillment, and physical retail; you just never know how a new fan will first encounter your music, or how they prefer to purchase music," CD Baby president Brian Felsen said in a statement. "That's why CD Baby's partnership with Alliance will be incredibly helpful for independent artists. Distribution to the mega retailers was the last piece in the puzzle for CD Baby to ensure our artists' music is available everywhere."
Alliance president Mike Davis said in a statement, "CD Baby's excellent services and customer support have helped them build a huge amount of trust with the artist community; Alliance strives to forge online and brick & mortar retail partnerships with companies that exhibit this level of service and trust. We're extremely happy to partner with CD Baby on what will be a quality end-to-end experience -- from the artist selling the music, right through to retail discovery, purchase, and ownership of recorded media."
CD Baby itself is a digital distributor that places more than 4 million tracks to dozens of music retailers including iTunes, Amazon, Google Music, Rhapsody, and Spotify. Moreover, its Portland, Ore. warehouse ships over 360,000 independent CD titles to a customer base that spans the entire globe.