After its monster start at No. 1 on the Billboard 200 chart this week, Taylor Swift's "Red" seems a safe bet to remain in the penthouse for a second frame. The album sold 1.208 million in its first week, according to Nielsen SoundScan.
According to industry sources, none of this week's new releases will be a match for "Red's" second week, even if it drops by 75% in sales (pushing it down to about 300,000).
Most albums that debut with very large sales often lose anywhere between 65% and 75% of sales in their second week -- sometimes more. Swift's last studio album, "Speak Now" (2010), dropped by 69% in its second week, moving from 1.047 million copies to 320,000.
The new Billboard 200 chart's top 10 will be revealed on the morning of Nov. 7.
The biggest new entry on next week's Billboard 200 should come from Meek Mill. The rapper's debut studio set, "Dreams & Nightmares," is on track to sell between 170,000 and 190,000, according to industry forecasters.
The second-largest bow will come from Rod Stewart's "Merry Christmas, Baby," which could move about 80,000 copies. A chunk of that figure will be goosed by sales generated from HSN, which will contribute upwards of 28,000 CDs to the album's first week. Stewart appeared on HSN on Oct. 26 and the shopping network is offering the set with an eight-song bonus disc.
Other albums on course for high debuts include Toby Keith's "Hope on the Rocks," Neil Young with Crazy Horse's "Psychedelic Pill" and Flyleaf's "New Horizons."