Jennifer Fowler has been named senior vice president, U.S. marketing & revenue generation, Sony Music Entertainment.
In this newly created role, Fowler will develop and lead strategies for deriving revenue and artist exposure from Sony Music’s relationships with both its commercial partners and new platforms for distribution and discovery. This includes creating and maximizing opportunities for Sony Music artists to be positioned and marketed within music services and stores, and to participate in partners’ branding, marketing and advertising/media campaigns.
Fowler will work with businesses in emerging areas such as music recognition, live music, online radio and user-generated content to identify and exploit new promotional and monetization opportunities that can benefit artists across Sony Music. She also willlead Sony Music’s “One Sony” efforts to match Sony Music artists with promotional and commercial initiatives throughout the Sony family of companies.
As part of her responsibilities, she will oversee the U.S. sales marketing team, as well as the research & analytics and U.S. college marketing teams, leveraging data and insights to deliver commercial results for Sony Music’s artists and labels.
Based in New York, Fowler will report to evp U.S. sales and distribution Darren Stupak.
Said Stupak: “Jennifer is an accomplished, experienced executive, and a valued member of the Sony Music family. We are excited to have her joining the U.S. Sales team. With her proven marketing success and strong credibility with artists and mangers, we are well positioned to further monetize and grow our business.”
Fowler joins the U.S. sales team from RCA Records, where she most recently served as svp digital marketing, responsible for overseeing digital and mobile marketing and all direct-to-consumer business for the label. Prior to that, she was vp digital marketing, RCA Music Group. She joined J Records in 2001 as manager, new media. Over the course of her career at RCA, she has worked on campaigns for Chris Brown, Usher, R. Kelly, Alicia Keys, Adam Lambert, P!nk and Ke$ha, among others.
This article originally appeared in THR.com.