Nasir "Nas" Jones announced Detroit rapper Boldy James as the first signing to his Mass Appeal imprint, MTV reports.
The Queens native invested in and became associate publisher of "Mass Appeal," founded in 1996 as a graffiti magazine and relaunched in 2013 as a quarterly print and multimedia publication after a five-year hiatus, last April.
After tweeting about Boldy James -- cousin of rapper/producer Chuck Inglish (who incidentally also signed his own imprint, Sounds Like Fun, to Dave Sitek's Federal Prism label) -- back in January, Nas brought him out for his Mass Appeal showcase at this year's South by Southwest, where he made a "soft announcement" that James would be joining the label, according to Fake Shore Drive. On Thursday, April 17, Nas made the deal official.
It's been a big week for Nas. He celebrated the premiere of his "Time Is Illmatic" documentary at the Tribeca Film Festival on Wednesday, April 16, along with the 20th anniversary of his seminal release "Illmatic," which he accompanied with a Reddit AMA.