One Direction reaches the No. 1 spot for the fourth time on the Social 50 chart, thanks to excitement generated by the debut of the group's "Best Song Ever."
The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.
The quintet flies 6-1 on the Social 50 chart, following the July 22 arrival of "Best Song Ever" on airwaves, at digital download services and on YouTube and Vevo. Its official music video proved to be so popular that it broke Vevo's 24-hour view record with 10.9 million global views on its first day of release.
Not unexpectedly, "Best Song Ever" is also the top entry on Streaming Songs at No. 3 with 7.9 million U.S. plays. The title’s entry marks the Streaming Songs chart’s highest bow since PSY’s “Gentleman” debuted at No. 1 the week of April 27 with 13.9 million plays.
The arrival of Selena Gomez’s No 1-debuting Billboard 200 album “Stars Dance” helps spur a strong 30-2 jump for her on the Social 50 chart as well. It's her highest Social 50 ranking since her sole week atop the list on the July 16, 2011, chart.
Ariana Grande vaults into the Social 50 chart's top 10 for the first time, thanks to excitement driven by the release of her new single "Baby I."
The cut, which was commercially released on July 22, spurs a mighty 14-8 vault for the singer on the Social 50. She also benefits from the song's audio-only release on YouTube that same day.
For the week ending July 28 according to Next Big Sound, the audio-only YouTube track helped drive a 45% gain in views to her personal YouTube channel (youtube.com/osnapitzari) and a 7% growth in her Twitter followers (182,000 new followers for the week).
Over on the Hot Digital Songs chart, "Baby I" debuts at No. 6 with 141,000 downloads sold, according to Nielsen SoundScan. It follows Grande's "The Way," featuring Mac Miller, which launched at No. 6 earlier this year with 219,000. Grande is the only woman to debut two singles in the top 10 of the Digital Songs chart this year.
As for the rest of the top 10 this week, Miley Cyrus rises two rungs to No. 3, while Jennifer Lopez climbs 7-4 and Justin Timberlake jumps 9-5. Taylor Swift skips 8-6 while Justin Bieber tumbles 1-7. Bob Marley (15-9) and Shakira (20-10) round out the top 10.