Universal Music Launches 'The Vinyl Project' for 'Crowd-Funded' Re-Presses

What's better than a sure thing? A guaranteed sure thing, obviously. Uvinyl, the London-based "home of Universal Music vinyl," recently launched a re-pressing initiative they call The Vinyl Project which aims to be exactly that.

As seen below, The Vinyl Project was announced last Wednesday in a tweet and is meant to be a safe way for UMG to capitalize on the current and continuing upward trend of vinyl sales.

Universal and Uvinyl characterized The Vinyl Project as a "crowd-funded vinyl service." The "crowdfunding" portion of The Vinyl Project, however, would seem to amount to a conditional preorder, similar in practice to crowdfunding but far from its spirit of patronage for struggling artists who can't afford to bring their art to market. If a slab garners enough interest, then the orders will be filled, people will be charged, and everyone pleased.

The Project's homepage also touts "sought-after deleted records to be re-pressed;" but many of the titles (see below) like Cat Stevens' Teaser & the Firecat or Bjork's Biophilia -- while great records -- may not be much "sought after." (Biophilia was released but two years ago, and designed to be a touchscreen experience by Bjork and her team.)

After filling out an sign-up form on the Project's homepage and confirming participation, respondents are then directed to a survey about the forthcoming service, the completion of which will earn them a 20% discount on a "specially selected vinyl range at Uvinyl." Questions include respondents' geographical region, things they look for when purchasing vinyl, supplemental material preferences and most importantly, their interest in a list of records that the Project may repress in the future, including Sting's The Dream of the Blue Turtles and a Motörhead Ace of Spades picture disc. (A full list of the records mentioned in the survey is below). 

Billboard reached out to UMG for comment on the project, but had yet to hear back at press time. 

Cat Stevens - Tea For The Tillerman
Cream - Disraeli Gears
Def Leppard - Hysteria
Cat Stevens - Teaser & The Firecat
Elton John - Goodbye Yellow Brick Road
Def Leppard - Pyromania
Eric Clapton - Slowhand
Supertramp - Crime Of The Century
Sonic Youth - Goo
Bjork - Biophilia
The Jam - All Mod Cons
Nirvana - MTV Unplugged
Sting - The Dream Of The Blue Turtles
Jackson 5 - ABC
The Temptations - Cloud 9
Erykah Badu - Baduizm
Grace Jones - Nightclubbing
Tom Waits - Swordfishtrombones
Jackson 5 - Going Back To Indiana
Michael Jackson - Got To Be There
Michael Jackson - Ben
Michael Jackson - Forever Michael
Motörhead - Ace Of Spades (Picture Disc)
Paul Stanley - Paul Stanley (Picture Disc)
Cream - Disraeli Gears (Picture Disc)
Pulp - His 'n' Hers

Questions? Comments? Let us know: @billboardbiz

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