Brian Monaco has been promoted to executive VP, worldwide head of advertising, film and television at Sony/ATV Music Publishing. Monaco was previously the executive VP of commercial music, overseeing all music licensing for commercials and merchandise.
With this move, he's picking up responsibility for film and TV in the wake of the pending departure of Jody Gerson, who will become chairman and CEO of Universal Music Publishing on Jan. 1. Monaco will continue to report to Sony/ATV chairma and CEO Martin Bandier and will remain in New York.
"Brian is an invaluable member of the Sony/ATV staff and has diversified our commercial business throughout his tenure, highlighted by an unprecedented number of our artists songs featured in Super Bowl commercials last year," Bandier said in a statement. "With his savvy business acumen, Brian is the ideal person to lead our TV and film activities and grow the important business unit."
According to the company, it landed 14 advertising slots during this year's Super Bowl broadcast, among them a Chrysler spot, which included an appearance by Bob Dylan as well as Passenger's "Let Her Go" in the Budweiser Clydesdales commercial.
"Sony/ATV has always had a strong position in the TV and film market, and there are many opportunities to expand the company’s business," Monaco said in a statement. "With more than 3 million world-class songs in our catalog, there are considerable options to explore to maximize placements across all media and platforms."
Monaco came to Sony/ATV as part of the EMI Music Publishing acquisition, which he had joined in 2007. Prior to that he headed up his own company offering management services to authors, among other talent sectors.