Patrick Jöst rises to executive VP licensing & marketing international at BMG, where he is tasked with leading the company’s worldwide sync and brand marketing activities across both recordings and music publishing.
Jöst joined BMG in 2009 and until recently served as SVP licensing & marketing International. The Berlin-based exec heads the company’s international team of sync and licensing staff in nine territories. He began his music biz career with Sony Music Germany and Frankfurt-based 3P Records, before becoming manager talent & artist relations at MTV Central, with responsibility for video selection and marketing cooperation with record companies, artists and managers. From 2002 to 2008, he established and headed the sync department at Sony/ATV Music Publishing in Germany.
Jöst’s promotion is “well-deserved recognition of Patrick’s success in not only building probably the most integrated international sync team in the world, but also consistently delivering one of our fastest-growing revenue streams,” notes BMG CEO Hartwig Masuch.
BMG boasts a catalog of more than one million songs and upwards of 250,000 recordings.
BMG is claiming recent licensing successes with the Kinks' original master of “All Day And All Of The Night” for Adidas, Goldfrapp’s original recording of “Oh La La” for Apple, Blondie’s “Heart Of Glass” for H&M, and BMG Artist Services signings Samsaya for Smirnoff and Moon Taxi for BMW.