EMI Music Publishing has teamed up with ad agency DDB Chicago to promote the
publisher's branding ideas and songs to marketers.

"This partnership with DDB demonstrates our move beyond the licensing of songs into a new core strategy of creating strategically grounded, creatively inspired music-based branding ideas," says Roger Faxon, EMI Music Publishing chairman/CEO in a statement. "We are very pleased to be joining with DDB in this effort. The depth of their understanding of brand building, their creative excellence and their ability to execute on behalf of their clients make them an ideal partner for us."

The publisher and DDB first came together while working with McDonald's.

"The growing challenge of engaging customers on behalf of our clients is
leading us to employ many new and innovative techniques. The stable of
artists and entertainment assets that EMI brings to us creates a valuable
and effective means to make relevant brand connections," said Don Hoffman,
Managing Director of Accounts at DDB Chicago.