Joachim Harbich will take the helm as marketing director in the head office of the German collecting society GEMA in Munich, effective Nov. 1.

Harbich succeeds Henrik Horning, who left GEMA in May 2008. Harbich reports to Dr. Harald Heker, chairman of GEMA.

From 2003 to 2005, Harbich was managing director of Edel records in Hamburg and, from spring 2007, managing director for Capitol in Cologne. Since Jan. 2008 he was CEO of the media distribution company Membran International in Hamburg.

“We are very happy to get such an experienced marketing expert from the music business like Joachim Harbich for GEMA's important strategic area," said Heker in a statement.