Since its founding in 2006, Downtown Publishing has stood in the shadow of its sister company, Downtown Records. "We don't advertise at all," says Downtown Publishing president Justin Kalifowitz. "Everything was very much a word-of-mouth business for us."

But with the recent acquisition of the Arthur Baker catalog--which marks the first time Baker has worked with a publishing company in the United States--as well as a burgeoning track record of licensing and songwriting partnerships, Downtown Publishing is ready to emerge as a power in its own right. Though its catalog of more than 8,000 songs is smaller than other indie publishers like ole (which claims 40,000 copyrights), Downtown is growing steadily.

Under the terms of the new agreement, Downtown will have a co-publishing interest in Baker's catalog and serve as the catalog's worldwide publishing administrator. It will also cement Downtown's reputation as a destination for European companies that don't have representation in the United States.

Picking up catalogs is only part of Downtown's strategy; it also has signed 70 writers, who have written songs for Aretha Franklin, the Black Eyed Peas and Miley Cyrus. Many of the artists signed to Downtown Records also write for other Downtown acts.

Click here to read more about Downtown Publishing's strategy with its catalogs and songwriters, and more.