AEI Media, a U.K.-based music-and-media company specializing in developing acts for the British-originated urban genre called Drum 'n' Bass, has linked up with New York-based independent publisher Verse Music Group to launch a publishing joint venture called AEI Music Publishing.
Located in London, the new publishing enterprise will be an autonomous operation that will source its own roster of talent and grow its own Drum 'n' Bass music catalog on an international scale.
The joint venture represents a massive boost for AEI Media, which operates a host of Drum 'n' Bass YouTube channels and develops acts via its UKF Music subsidiary. It also owns a recording studio and a digital-music marketing service. And it has been building its international ambitions gradually.
The Verse deal is also a shot in the arm for the Drum 'n' Bass (also known as Bass) genre, which has an international following but is still not considered mainstream by the major labels and the U.K.'s major independents.
It is, however, recognized as a precursor to the hip-hop influenced Grime genre, whose pioneers include BRIT Awards winner Dizzee Rascal and MOBO winner Chipmunk, as well as the electronic-music sub-genre Dubstep.
Although U.K. celebrity Goldie entered the U.K. album charts with his debut album "Timeless" (FFRR Records), a studio indie recording said to have raised the profile of Drum 'n' Bass, in 1995, AEI Media believes the time has come for wider exposure.
Verse's more established infrastructure, expertise and resources in publishing will be available to the new publishing company.
Karl Nielson, director at AEI Media, said in a statement: "The music market now has a specialist Bass music-publishing house with scale, muscle and passion for the genre. This is a serious publishing entity with true independence - something we protect fiercely - and the ability to compete at the highest level."
He continued: "It will be a great environment for our artists to grow and develop their talent without any pressure and without having to compromise any of their creativity."
Michael Stack, Verse's president, also said: "Collectively, we provide a solid base for songwriters and artists to enjoy even greater success as the global, cultural influence of Dubstep and the Bass genre in general grows."