You Me At Six, who composed a song for the Swarm rollercoaster, featured on the Thorpe Park homepage.
EMI Music has licensed what it claims is the world's first dedicated rollercoaster soundtrack. EMI/Virgin Records rock band You Me At Six has recorded a track called "The Swarm" for The Swarm, the U.K.'s first winged rollercoaster at the country's biggest thrill theme park Thorpe Park located just outside London.
The £20 million ($32 million) rollercoaster is scheduled to open to the public on March 15, and the single will be available to download via Apple's iTunes U.K. store starting March 18. Passengers waiting to get on the ride will hear the You Me At Six' hard-rock recording.
The Swarm is the U.K.'s first -- and the world's second -- winged rollercoaster with pairs of passengers on either side of the coaster's track and features a 127-feet inverted drop.
"The band came to see the ride being built in December to see what it would be like. They wanted to get a feel for it because they believed it would help them get into the right mind set for writing the song," Rafael McDonnell, EMI Music's London-based senior VP brand partnerships, licensing and synchronization for Europe and Rest of the World, tells Billboard.biz. He also said the band's teenage audience fit Thorpe Park's 16 to 34-year-old demographics.
"The Swarm" will also be featured in TV and radio spots, which Thorpe Park has commissioned to promote the ride beginning March 19. EMI Music owns the master recording and EMI Publishing has the publishing rights.
You Me At Six won Best British Band in the 2011 Kerrang! Awards. Their albums "Hold Me Down" (2010) and "Sinners Never Sleep" (2011) both reached the Top 5 on the U.K. album charts.
Although some theme parks offer music-themed coasters, such the Rock 'n' Roller Coaster Starring Aerosmith at Walt Disney's Disneyland Paris and Hollywood Studios, the soundtracks are catalog music, not specially written ones.
"For this one, Thorpe Park approached us and we sat down with them eight months before to discuss collaboration between the artist and the ride," McDonnell explains.
"It is hugely exciting that the world's first dedicated song for a rollercoaster will be written for us - I'm sure our customers will jump at the chance to add this track to their iPod playlist," added Mike Vallis, Thorpe Park's divisional director, in a statement.