Universal Publishing Production Music's Killer Tracks announced yesterday the beginning of its Killer Tracks Artist Series, which will be releasing a number of original EPs geared toward music licensing and syncs.
Starting on May 22 with a 5-song EP from singer/songwriter Alex Band, the company will come out with four releases, including efforts from Tamar Kaprelian on June 19, Rev Theory some time this summer, and famous Motown songwriter Lamont Dozier in the fall, with more to be announced later this year.
Each EP will be available for purchase via iTunes, but the main thrust of the Artist Series is as a licensing tool; Killer Tracks has built a reputation since its inception in 1989 for its background music licensing, but the new initiative follows on its recent success with lyric-based, full-length songs. "As we started licensing songs with lyrics, thousands of people started asking who the artists were and where they could buy the music," said Artist Series overseer and Killer Tracks VP of marketing and business development David Gurule in a statement. "In some cases, the digital sales from a single placement were increasing the value of that placement many times over."
In teaming with these artists for original content, Killer Tracks is hoping to boost its catalog, give its clients more sync options, and also help the artists reach new audiences that may have previously never heard their tracks, thus the simultaneous commercial releases.
"Our goal with this series is to combine the simple one-stop production music licensing model with the creativity of major artists for the benefit of our clients, our artists and their fans worldwide," said Gurule. "The appeal of artists creates bigger sync opportunities. Those sync opportunities then drive digital sales and increase both public performance income and awareness for Killer Tracks and the artist. In turn, that increased awareness creates even more sync opportunities and the circle just grows from there."
"Working with Killer Tracks is a musically rewarding experience and it's wonderful to see my music getting out there in new ways," said Dozier, whose songwriting credits include "How Sweet It Is (To Be Loved By You)" and "Stop! In The Name of Love," in a statement. "I can't wait to create hits for a new generation through this exciting new model."